Design That Starts With the Problem
I design and build digital products end to end, from research and information architecture through to interfaces and production builds. Most design problems turn out to be structure problems first.
I'm a product designer based in Delhi, working with startups and product studios across India, Southeast Asia, and Europe. Over the last 3.5 years I've delivered 50+ projects across EdTech, B2B SaaS, D2C, and travel and logistics.
Most of that time I've been the only designer in the room. That means owning the whole arc: the first stakeholder conversation, the research, the structure, the interface, and often the production build itself. It also means I've learned to defend a decision to a founder who is paying for it.
"The interface is the last thing I design, not the first."
Area of Expertise
I work across the full product lifecycle, from figuring out what to build to shipping it live.